Trust. It’s a loaded word in the business world. Trust is hard to earn, in any real sense. And it’s easy to lose, if a business fails to deliver on its promise.
What are the hallmarks of a carwash chemical brand that genuinely deserves your trust?
Reputation. Longevity. Prevalence. Consumer Preference.
Each of these dimensions reflects the trust customers have put in these products and brands over many years. They’re markers of authentic superiority.
Of course, in the car wash world, it also comes down to what comes out the other end of your car wash tunnel. Is it a clean, shiny car that turns heads and makes customers happy? If it’s not, it’s time to explore the proven chemistry brands that stand the test of time.
Choosing the right car wash chemistry is crucial for providing high-quality service that keeps customers returning. Trusted brands like Armor All® Professional, Rain-X®, Blue Coral® and Black Magic® – distributed only by NCS – have become cornerstones in the industry through decades of innovation and trusted performance.
Here’s why selecting these well-established brands can significantly enhance your car wash’s reputation and results.
Armor All Professional: A Legacy of Excellence
Armor All Professional stands out with its rich history, starting in 1962. Its breakthrough product, the Armor All® Protectant, transformed car care by introducing a unique formula for protecting automotive surfaces. Today, the brand is synonymous with high performance, especially noted for its Ceramic Seal, which uses advanced technology to offer superior protection and shine. This commitment to excellence has made Armor All a preferred choice among car wash operators, known for delivering both outstanding results and durability.
The power of the Armor All Professional brand is undeniable. It commands a staggering 90% market recognition and has 85.8% positive consumer perception. Furthermore, 46% of customers will likely choose a car wash that uses Armor All Professional, and 44% of conveyor wash users upgrade their packages when Armor All is offered.
Armor All empowers car wash operators to offer top-tier services and enjoy impressive returns. A three-site chain reported a 15% revenue increase and a 25% reduction in labor costs after switching to Armor All Professional products. These numbers speak volumes about the brand’s ability to upgrade car washes and elevate customer experiences.
Rain-X: Innovation for Visibility and Protection
Since 1972, Rain-X® has been a leader in automotive surface protection. Known for its water-repellent treatments, Rain-X enhances driving safety by improving visibility. Although Rain-X inventor Howard Ohlhausen passed away in 2017, the brand upholds his legacy of creativity and invention through innovative products like Rain-X Graphene.
The introduction of Rain-X Graphene adds a new layer of innovation, utilizing graphene’s robust properties to offer unmatched durability and a stunning gloss finish. Rain-X’s continuous innovation secures its place as a top choice for car washes, driving both customer satisfaction and increased revenue.
They’re also a key reason the brand holds the #1 spot for all-surface protectants with over 80% brand awareness. Rain-X is estimated to generate over $91 million annually for wash operators.
Blue Coral: Time-Tested Quality Since 1927
Blue Coral has an extensive legacy starting almost a century ago, building a reputation for reliability and quality in automotive cleaning solutions. Its product line includes innovations like the Blue Coral Optimize, a low-pH pre-soak solution that sets the stage for an exceptional wash and finish. By constantly adapting to the needs of the industry, Blue Coral remains a pillar in the car wash sector, ensuring operators can deliver top-tier results consistently.
Black Magic: The Standard for Tire Shine
Black Magic® began transforming the automotive care market in the 1990s with its silicone-based tire shine solutions. Today, it is the top-selling tire dressing in the U.S., favored in car washes for its long-lasting shine and superior performance. Utilizing Black Magic products in your car wash can enhance package offerings and customer satisfaction, reinforcing the value of investing in high-quality, trusted brands.
Today, the #1 selling tire dressing spot in the US market offers wash owners powerful brand recognition that adds value to wash packages. Customers prefer carwashes that use Black Magic products, appreciating the long-lasting shine. Studies have shown increased top wash package selection when Black Magic® tire dressings are highlighted,
Go With the Brands You Can Trust
Any company can create a colorful logo or film an exciting commercial. Very few have decades-long histories that PROVE the value and quality of the product.
Leveraging the history, innovation and performance of these top car wash chemistry brands can transform your operations and customer satisfaction. Contact NCS today to integrate these leading solutions into your service offerings and watch your business grow with the power of well-established, innovative car care products.
