
Passionate car wash employees deliver two beautiful things to a customer – a shiny car and a bright smile. But for the average car wash worker, just delivering a squeaky clean car is good enough.
That’s the difference between enthusiastic employees who love their jobs and apathetic workers who are only there for the paycheck. It’s also the difference between delivering an excellent car wash experience that makes customers ecstatic and bland customer service that drives them away.
As a car wash business owner, you want outstanding employees to help you deliver exquisite car wash experiences. Just like all good business practices, finding the ideal car wash employees is challenging but worth the effort.
This article shares four reliable steps for landing great car wash employees who are worth their weight in ROI.
Car Wash Employees: Finding the Right Fit
The process of washing and detailing cars is mechanical in itself. But it’s sentimental for car owners, particularly the fervent car lovers who go as far as naming their cars. In fact, a survey revealed that 60% of car lovers show their cars love by having them washed and waxed regularly.
Knowing how much Americans love their cars and desire to keep them clean, your cardinal duty as a car wash owner is ensuring they get a satisfying wash experience every time they visit.
And it all comes down to finding great employees. Such workers understand and appreciate the profound relationship between car owners and their vehicles and are proud to make it more delightful by delivering excellent and personalized wash services.
Besides keeping your customers happy, hiring the right-fit employees benefits your car wash business in the following ways:
- Decreases employee turnover: The right worker will likely stay with your business longer because they enjoy working at your car wash. This way, customers and employees can create a long-lasting and meaningful relationship rather than a purely transactional one.
- Enhances operations efficiency: The ideal car wash employees collaborate much more smoothly to streamline wash operations.
- Saves you time: You don’t have to micro-manage good employees. You spend less time on people-management activities and concentrate on revenue-generating activities that boost your wash’s return on investment (ROI).
- Lowers new employee training costs: You spend less time and money since the right workers catch on quickly and become productive early.
- Provides a source of new ideas: Fresh workers may bring new operational or marketing ideas they successfully practiced elsewhere.
Hiring quality employees brings your car wash business more blessings than you can count. The big catch is how and where to find such candidates. We explain below.
4 Steps To Find and Hire the Perfect Car Wash Staff
Hiring employees is an essential step you must get right when you start a car wash business or replace departing staff. These four steps should guide you to make the right hire.
1. Outline the Pay and Incentives You Can Offer Potential Employees
About 64% of job seekers rank income and benefits as “very important” factors influencing their acceptance of a job offer. Especially if you’re targeting experienced candidates with prior or existing car wash careers, your remuneration must be more generous and accommodative than their current or previous pay package. Outlining the salary range to potential employees sells you as a transparent employer, although it’s mandatory in some states, like New York, California, Nevada, and Colorado.
Besides stating an accurate pay range, you should explain your incentive program in great detail. Clearly explain how employees can earn extra money and what it takes to qualify for incentive programs such as extra paid time off, travel packages, and profit sharing. Transparent, well-structured, and competitive wages and incentive offerings are vital factors for attracting top car wash employees.
2. Define the Roles You Need To Fill for Your Car Wash Team
You must clearly define your car wash job duties to attract strongly qualified candidates for those roles. Well-defined roles give potential candidates a clear picture of their career path, what to expect from the job, and the deliverables they’re expected to accomplish. This helps reduce friction between new hires and the existing team because everyone knows what’s expected of them.
Your best chance to spell out job roles and descriptions is by writing detailed job descriptions for the car wash positions you’re filling. There’s an approach to nailing your job descriptions, as we outline below.
Best Practices for Writing Car Wash Job Descriptions
To write the ideal car wash job description that ticks all the right boxes, follow these best practices:
- Sell your business first: Describe your car wash’s culture, vision, and milestones. Let candidates see the career opportunities your car wash offers them.
- State the car wash job titles you’re looking to fill.
- Illustrate the specifics of the role you’re hiring for with details like employment terms, pay range, working hours, relevant experience, application timeline, and work conditions and locations.
- Summarize role qualifications to the required minimum so time-bound candidates can quickly evaluate their qualifications.
- Optimize your job description for SEO: Include car wash keywords such as auto detailing, vacuuming, car wash maintenance, and car wash experience. Such keywords boost your job description’s search engine rankings, ensuring more potential candidates see it.
- Provide a primary email for prospective candidates to send applications to, and state if you accept in-person applications.
3. Identify Reliable Job Posting Sites To Find Candidates
After crafting the ideal job description, you should identify the well-known job sites in your target location and post your job ad. You must find a popular and dependable job site to reach a vast application pool and engage serious candidates. Reliable job sites include:
- Indeed
- ZipRecruiter
- Glassdoor
- CareerBuilder
Before posting your opening on any job site platform, you should review each platform’s best practices and optimize your job description to fit its positioning. Optimizing it will make it more relevant to the job site and supercharge it to reach more prospective candidates. In addition to using job sites, post your job ad on social media platforms such as Facebook, Instagram, and WhatsApp, as well as on your car wash’s website and community job boards.
Another effective method of reaching top talent is through employee referrals. Particularly when hiring wash attendants, your existing workers, who already know the job’s scope, are well placed to recommend a candidate who’s a good fit.
4. Master the Art of the Interview Process
The interview process is perhaps the most critical and complex stage of the recruiting process. If you’ve not outsourced your car wash’s recruitment process, you, your business partners, and high-ranking managers should spearhead the interview process. Follow these three steps to complete the interview process like a pro and hire the ideal candidate.
Do Screening Calls With Qualifying Questions
Usually, after inviting applications, you get a long candidate list. But because you can’t afford to interview all applicants physically, you should conduct an elimination round to narrow your candidate list to a few applicants with the most potential. You can do this by conducting pre-screening interviews over the phone and asking candidates qualifying questions.
For the optimum outcome, take the time to customize questions that prioritize the role’s needs. With your qualifying questions, you should seek to understand the following essential aspects of a candidate:
- Car wash experience
- Previous car wash positions an applicant has worked
- Turnaround time an applicant needs to join your business if hired
- Type of modern car wash technology an applicant is proficient with
- Why the applicant wants to join your car wash business
Conduct In-Person Interviews To Assess Knowledge and Soft Skills
In-person interviews are the tail end of the recruiting process. They’re critical because you meet candidates one on one and get the opportunity to assess their personality, depth of car wash knowledge, and soft skills like verbal, interpersonal, and problem-solving skills.
Some applicants look excellent on paper, but their personality type may immediately crash with your company’s culture. In-person interviews help you weed out such candidates.
Additionally, in-person interviews give you a chance to bond deeper with applicants. The successful one will feel more connected to your car wash business.
Compare Results From All Interviews To Choose the Best Candidate
At this point in the hiring process, it’s time to compare transcripts recorded during physical interviews. If you’ve conducted the interviews alone, you only need to double-check your transcripts, as you’ll likely have a particular applicant in mind. However, if you had an interview panel, you should all compare results and agree on the best candidate.
Discover More Helpful Resources for Car Wash Owners and Operators
To compete and thrive in the ever-growing car wash industry, you must make strategic decisions, starting with hiring the right employee. Fortunately, you don’t have to do it alone, as you can count on NCS whether you’re opening a car wash business or established and looking to improve your bottom line.
Contact us for a treasure trove of car wash resources to learn from so you can manage your car wash business successfully.