At National Carwash Solutions (NCS), we don’t just sell chemistry – we build partnerships. We understand that car wash owners and operators need more than top-tier products; they need support, tools and strategies to ensure their business thrives.

This is an important distinction in a competitive environment where many manufacturers are offering discounts on chemistry. There’s no denying that a lower price can positively impact your bottom line. But do you want to switch suppliers just for a short term savings? And is the chemistry itself enough to drive your success?

At NCS, we offer competitive prices and discounts – ask about current deals any time! And remember: we go the extra mile to build a partnership and support the business of our customers long into the future. Because there’s more to success – a lot more – than a top-line discount.

Making Your Chemistry Work Harder

NCS Chemistry offerings include top brands such as Armor All Professional Ceramic Seal^® and Rain-X Graphene – proven to raise ticket value.

Our chemistry also comes with a comprehensive Marketing Support Launch Kit, tailored to help you promote your branded chemistry program effectively. Our launch kit is designed to empower you with on-site and off-site marketing tools that drive customer engagement, boost sales, and create lasting customer loyalty (details below).

Rev Up Your Revenue With Branded Chemistry

Branded chemistry is an undeniable advantage for car wash operators, offering built-in trust, customer recognition and increased revenue potential.

A recent national study (U.S. Car Wash Consumer Attitude, Awareness & Usage Study. Total U.S. & NCS Regional Report. December 27, 2024, International Car Wash Association) shows customers want Armor All Professional^® and Rain-X^® products at their wash:

• 61% of members likely to upgrade to top branded package
• 23% less churn – undecided members will renew
• 52% more likely to switch from retail to membership
• $3 more is what customers will pay for trusted brands! 

An earlier case study of a major national carwash operator found that promoting trusted brands like these can lift ticket averages by $1.51, while 44% of conveyor car wash customers upgrade to higher-tier packages when Rain-X is prominently featured. Industry-leading names like Armor All^® (with 90% brand awareness and 85.8% positive perception) and Rain-X^® (80% brand awareness) instill confidence in your customers, leading to higher sales and loyalty.

Beyond customer trust, branded chemistry unlocks promotional and membership opportunities. Signature offerings like “Rain-X Wash” or “Armor All Shine” make membership packages more appealing, boosting recurring revenue. Branded chemistry combines performance, perception and profitability to make your wash a go-to choice for quality and value.

So Clean and Shiny, You Might Need Shades

It’s all about clean cars, right? Taking a dirty, dusty vehicle and making it look shiny and new!
Ceramic seal protection is one great way to get there. It seals vehicle paint jobs from water and UV damage, dust and scuffs. It’s a reliable defense that helps a car look its best.

Among ceramic coatings, Armor All Professional Ceramic Seal is a standout. This high-quality, professional sealant offers superior strength and water beading and a nice, glossy finish with the durability to last.

Even newer and more amazing is graphene. Though graphene coatings are fairly new to the market, they’ve already earned a stellar reputation. In addition to the unmatched water-beading properties Rain-X is known for, Rain-X Graphene provides enhanced durability, science’s most advanced protection against chipping and cracking, and a rich, brilliantly glossy shine that will take your customers’ breath away.

For a deeper dive on the many superior properties of graphene and how to market it at your carwash, check out our graphene marketing blog post.

Graphene and Ceramic Synergy:  3x the Protection!

In addition to the slightly different benefits both provide, when layered they enhance each other, providing unmatched durability, water beading and resistance to the elements. 

• Best water beading available
• Unmatched chip, dust and UV resistance
• Protection measured in months, not days or week
• Superior richness, gloss and shine
• Best water beading available
• Unmatched chip, dust and UV resistance
• Protection measured in months, not days or weeks
• Superior richness, gloss and shine

Now that we’ve reviewed what the products are and what they do, let’s explore how marketing multiplies the ROI impact.

Marketing Support: Your Secret Weapon

It’s no secret that marketing can make or break a business. In today’s competitive environment, simply offering premium car wash chemistry isn’t enough. Customers need to know why your services stand out, and your staff needs to feel confident in promoting those services.

Statistics show that customers are 70% more likely to purchase premium services when they understand the added value. This is where our Marketing Support Launch Kit shines. It bridges the gap between your chemistry’s performance and your customers’ understanding of its benefits, ensuring that your investment in premium chemistry delivers maximum ROI.

NCS Marketing Support Launch Kit

The NCS Marketing Support Launch Kit is a game-changer for car wash owners and operators, offering both on-site marketing tools and off-site digital strategies. Here’s a closer look at what you’ll get:

On-Site Marketing Support

Custom Signage to Enhance the Customer Experience

• Grab Attention: Vibrant, professional signage featuring trusted brands like Rain-X Graphene instantly captures your customers’ interest.
• Educate Customers: Clear messaging highlights the benefits of premium services, such as extreme durability, enhanced gloss, and long-lasting protection.
• Boost Sales: Trusted branding, combined with clear value propositions, drives more customers to upgrade to premium packages.
• Support Upselling: Signage makes it easier for your team to recommend upgrades, giving customers a reason to spend more

Customer Service Attendant (CSA) Training Your staff is the front line of your business, and we equip them with the tools they need to succeed:

• Personalized Interaction: CSAs are trained to build trust with customers, creating a positive experience.
• Upselling Skills: Our guides provide proven techniques to confidently promote premium services like Rain-X Graphene.
• Consistent Messaging: Ensures every team member communicates the key benefits effectively.
• Streamlined Training: Simplifies onboarding, so new hires are prepared to make an immediate impact.

Pro Tip: A well-informed CSA can increase premium package adoption by up to 30%, turning customer questions into sales opportunities.

Off-Site Marketing Support

• Digital Marketing Tools In today’s world, reaching customers online is essential. That’s why our launch kit includes key templates for digital asset creation:
• Social Media Templates: Eye-catching graphics and customizable captions to promote your premium chemistry packages.
• Email Campaigns: Pre-written templates designed to educate customers, share promotions, and drive traffic to your wash.
• Text Message Templates: Quick, engaging messages to remind customers about your services or share special offers.
• Relationship Management Strategies Building customer loyalty is just as important as attracting new customers. Our kit includes tips for improving retention, increasing referrals and personalizing experiences

Promotional Ideas to Drive Engagement

To further enhance your marketing efforts, the NCS launch kit provides creative promotional ideas, such as:

• Free Towel Giveaway: Offer a Rain-X Graphene branded towel to customers who upgrade to a premium wash. This small gesture not only delights customers but also reinforces the quality of your services.
• Social Media Contests: Encourage customers to share photos of their shiny, freshly washed cars using a specific hashtag. Reward winners with free washes or exclusive discounts.
• Rewards Programs: Create a loyalty program where customers earn points for purchasing premium packages, redeemable for free services or discounts.

Ready to Elevate Your Carwash Business?

At NCS, we’re here to help you build a thriving business for the long term. When you combine trusted chemistry brands like Rain-X Graphene and Armor All Professional with robust marketing support, the result is a car wash that stands out in the market, delights customers, and maximizes revenue.

Let us help you turn every customer interaction into an opportunity to impress, every promotion into a revenue driver, and every wash into an unforgettable experience. Contact us today to learn more about our chemistry packages and the marketing support that comes with them. Together, let’s make your car wash the go-to destination for premium car care.