“We Know Clean” is one of the many advertising taglines used over the years by the Blue Coral® company. After nearly a century in the car cleaning business, they’ve earned the right!
Founded in 1927, Blue Coral is the oldest car wash chemistry brand in North America. Its products set the benchmark early and have remained successful in the car wash industry ever since.
Today, Blue Coral supplies a wide range of commercial carwash high-foam (HF) wash concentrates, and wax concentrates worldwide.
In other words, suds and shine. Two of the major ingredients in CLEAN.
But how well do you know this iconic brand and its place in the carwash industry? As a car wash owner, it’s worth it for you to know why you should choose Blue Coral® car wash chemicals, distributed exclusively by NCS.
Blue Coral® Products – Time-Honored Performance
When a customer sits in an inbay automatic car wash or watches their car go through the tunnel, they may not know what’s being sprayed on their vehicle. But they do notice the results.
Among the Blue Coral products being applied might be:
• High pH and Low pH Presoaks for effective soil removal in all water conditions
• Super Protectants offering long-lasting protection and shine
• Wheel & Tire Cleaners, Bug Removers and Boosters
• Drying Agents to assist in the perfect dry and shiny finish
The quality of car wash chemistry used – a trusted brand, for instance – becomes part of the customer experience at your wash. Consequently, it determines how your own brand is perceived, and whether an end user comes back to your business. Branded chemistry costs more, but you get what you pay for. Better results, better loyalty, better profitability.
Premium branding enables you to command a higher price point, demonstrated by a case study with a major national car wash operator, which showed an impressive average increase of $1.51 per service ticket when using and promoting branded versus unbranded chemistry.
From Consumer to Commercial
Blue Coral’s journey started as a consumer-focused brand, but it soon transitioned to the commercial car wash industry. Over time, the company modified its product development strategy, manufacturing car wash solutions primarily for professionals.
Blue Coral is now known for providing quality car washes, interior upholstery cleaners, and exterior cleaning solutions. Since 1996, it has also offered Blue Coral® Foaming Fragrances.
Blue Coral is still going strong, ranking as the #1 choice for vehicle enthusiasts for their car cleaning needs. Perhaps the biggest reason that Blue Coral is a highly trusted brand worldwide is its reputation. When a consumer sees the Blue Coral logo at their carwash, 80% perceive a higher quality wash. That impression transfers to your wash and bolsters your wash’s reputation.
Blue Coral® Optimize – The Standard for Lo pH Cleaning
Blue Coral® Optimize is the standard-bearer in low pH cleaning technology for commercial car washes. It is renowned for its unparalleled ability to prepare vehicle surfaces for finishing touches. As a key component in carwash operations, Optimize enhances the cleaning process, ensuring that vehicles not only leave the wash cleaner but also exhibit a remarkable gloss and softness.
Over the years, the reputation of Blue Coral® Optimize has been solidified by its superior formulation which includes unique foam application and specialty wax polymers. These features ensure easy rinsing and reduced water spots, while delivering a glossier and more durable finish.
Learn What Blue Coral® Products Can Do for You
For the best results – and the happiest customers – depend on products with the longest and best reputation, like Blue Coral. Contact NCS today to explore how you can elevate your car wash business with the branded chemistry your customers want.
