You can see it from across a parking lot, or in your neighbor’s driveway three houses down: a sparkling clean car with that distinctive shine on the tires.
It’s not chance that you noticed that. It’s Black Magic.
For decades, Black Magic Tire Shine has been the #1 selling tire dressing in the U.S. retail market. A staple in the realm of automotive care, renowned not just for its exceptional product performance, this iconic brand has consistently delivered quality results, creating a legacy that extends far beyond the surface shine of the tires it treats.
A History of Innovation
Since its inception in the early 1990s, Black Magic Tire Shine has been at the forefront of automotive maintenance technology.
At a time when most tire care products relied on oil-based formulas that provided temporary gloss but little protection, Black Magic introduced a silicone-based solution that changed the industry landscape. This advanced formula imparted a deep, rich look to rubber tires but also offered long-lasting protection against environmental factors.
Interestingly, tire shine wasn’t the original intention.
Black Magic Trim was a thick silicone trim shine packaged in a squeeze bottle. This product was supposed to be used primarily on trims and bumpers, but considering its exceptional and versatile performance, people also started using it on tires.
This trim shiner worked remarkably well on all three components, becoming an instant hit among automotive enthusiasts. But the amazing appearance of tires became the star of the show. Eventually this led to a dedicated tire product called Black Magic Tire Wet.
“Hey, how’d you get your tires so shiny?” Word of mouth elevated the brand and burnished its reputation. The commercial car wash industry took notice of how well this new product appealed to both car enthusiasts and professionals who demanded the best for their vehicles.
Adding Luster to Your Top Line
Black Magic is more than just a tire care solution – it’s a pivotal component in enhancing car wash services and boosting operator revenues.
For car wash operators, incorporating Black Magic into their service offerings was a strategic move that significantly enhanced the appeal of their wash packages. The brand’s strong market presence and consumer trust translated into increased customer loyalty and satisfaction, as customers could clearly see the difference in quality compared to generic alternatives.
Detailed industry analyses, including one case study from a major national car wash operator, have shown an average increase of $1.51 per service ticket when using Black Magic as opposed to unbranded products. That increase is a direct reflection of the premium value customers place on branded chemistry that delivers superior results.
By highlighting Black Magic tire dressings in their top wash packages, operators have successfully encouraged customers to opt for higher-tier services, boosting overall revenue.
Time-Honored Benefits
Today, Black Magic continues to innovate, offering a full line of tire dressing products that not only provide a lasting shine but also repel water and detergent – key factors for maintaining tire appearance through the rigors of daily driving. The formula is crafted to penetrate deep into the tire wall, providing advanced protection against road wear, UV rays, and aging, while maintaining a clean “like-new” appearance.
The ease of application and compatibility with different tire types make Black Magic an economical choice for car wash operators, ensuring efficiency and customer satisfaction with each use.
The Shine That Gets Noticed
The visual appeal of Black Magic Tire Shine is undeniable. Vehicles treated with Black Magic products leave a lasting impression thanks to their like-new tire appearance, which is one of the finishing touches – not to be forgotten about – in a quality car wash.
This visual enhancement is a key selling point for customers seeking the best care for their vehicles and serves as a competitive edge for car washes that offer Black Magic and highlight it in their signage and advertising.
Customer Loyalty
The ongoing popularity of Black Magic Tire Shine speaks volumes about its impact on the automotive industry. By maintaining high standards of quality over not just years but decades, Black Magic supports car wash operators in creating a service experience that attracts and retains customers.
As we look back on the history of Black Magic Tire Shine, it’s evident that its legacy is built on a foundation of innovation, quality and trust. For car wash operators looking to enhance their offerings and drive revenue, Black Magic presents a proven, prestigious solution that stands the test of time.
See What Black Magic® Can Do for You
For the best results – and the happiest customers – look to car wash chemical products with the longest and best reputation, like Black Magic. Contact NCS today to explore how you can elevate your car wash business with the branded chemistry your customers want.
